The town of Chettinad in Tamilnadu is highly revered for its cultural and traditional identity, and highly known for its distinct style of life, their jewellery, and their posh lifestyle. The town has made a significant impact, which has an iconic fan following, especially for their sarees. The town is mainly dominated by Nagarathar (also known as Nattukottai Chettiar), known for their flamboyance. They have the tradition to blend saree with women to almost all occasions, ranging from birth, celebrations, festivals, where saree is an important component of gifting. They have brought out a unique trend of weaving the saree, which gained a lot of fame across the globe. The light weight cotton fabric has a shimmery look in it, is filled with contrasting borders, and wonderful motifs, to enchant the wearers. The quality of the saree will also last a long time and easy maintenace, making it one of the most desired garment.